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Social media content creators or influencers have become quite a phenomenon in recent years. You cannot browse social media without being bombarded by influencers, many of their posts boasting that “ad” hashtag on Instagram or announcing their sponsorship with a particular brand in a YouTube video. So, why are your favorite companies spending tens of thousands of dollars a year asking social media influencers or content creators to advertise their brand? There’s one simple answer to that: because it works. Let’s look at why brands search for content creators and why it could mean a big profit for them in return.
When it comes down to it, good content ideas are really all you have when creating a website. Content is the heart and soul of any website so you want to make sure that what you’re putting out there for you audience is top-notch. That said, a good amount of research goes into producing quality content so you have to stay organized. If you know the steps that go into planning content, it can seem overwhelming. That’s why there are content marketing tools out there to help organize and streamline your digital marketing. We’re going to take you through six of the best content planning tools available online so you can make your content creation process a little easier and a lot more organized.
Are you a beginner looking for tips creating website content? Or are you a pro hoping to optimize your search engine optimization writing skills? We’re here with some useful web content writing tips to remember when you’re trying to create engaging content, whether you’re a beginner or a pro. After all, if you’re writing content for a website, you want it to have as much of an impact as possible, leaving few corrections for those who have to go in and edit. There is certainly a learning curve to being a content writer, so don’t panic too much – we’re here to give you 20 valuable do’s and don’ts for producing quality content.
Creating powerful content for a website is all about providing quality information so viewers can make an informed decision and decide for themselves if they want to continue looking at the company’s webpage or if they’re interested in handing over some of their hard-earned money. So, how does one get to this point? How does the company decide which content is created and how the viewer even finds it in the first place? We’re going to take you through the seven-step content development process in a simple guide because, unfortunately, it’s not as simple as pulling an idea out of the air, creating content, and then hoping the right person stumbles across it.
Did you know that the demand for content strategists is at an all-time high? We live in an age where the creation of online content is one of the top marketing platforms that a company can invest in which clearly drives the need for a position such as a content strategist. Let’s dive into what this position actually is, what a content strategist can do for you, and how you can become one yourself.
Content Snare is part of Aktura Technology, a web app and SaaS development company. Web designers work with us to expand their capabilities. If clients ever approach you to build something that you can’t quite handle in-house, drop us a line.