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How did Content Snare start?

Whilst we’d love to, we can’t take credit for the idea.

The original idea was to improve the process of briefing websites but, through conversations with local agencies, it all changed before it even started.

We asked agencies about the biggest bottlenecks in their process. Every single agency spoke about content collection.

It drew some passionate responses such as:

  • “It’s the biggest pain in the ass”
  • “It made me want to leave the industry”
  • “Every single project was backed up because of content”

Of course, at this point, we’d heard enough and decided that this problem needed a solution – Content Snare was born.

Updated on September 17, 2020

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