Web Business Weekly #39

Let’s talk LinkedIn. You know… that social media network that not many people have worked out, except for a few that claim to be the master…
Well, I recently experimented with some LinkedIn outreach for Content Snare.
The results kind of blew me away.
A big thing that held me back from doing manual outreach is that Content Snare doesn’t cost much. That makes it hard to justify spending huge amounts of time manually messaging people in the hope a couple of them sign up.
So in all honesty, some level of automation was a requirement.
I’ve always hated getting random LinkedIn messages. I didn’t want to be “that guy.” But I’ve heard they work, so I had to try it at least once.
It took weeks to come up with a message that I was happy with. It had to be something that didn’t sound like every other BS automated message, and didn’t try to sell to people right off the bat.
In the end, the general flow of the message was:
  1. We used to do the same thing as you (make websites) and found this problem with getting content from clients
  2. Asked if it is a problem for them and described how it was a huge pain for us
  3. So… this product might help. Would you be interested in trying it out? I’m looking for feedback
There’s no selling here. And we really do want feedback on Content Snare, so that we can build this app into something that saves people the most time possible.
Then I started connecting with people that build websites. This process was completely manual.
For a test, my message went to 150 people.
25 responded.  Granted, some of those were just a thumbs up or small token response.
But I’ve had 10 real conversations with people about their business and Content Snare. Many signed up, tried it and gave feedback. One referred two other agencies in already. Two people signed up as affiliates.
Compared with other marketing efforts, this is a pretty epic outcome.
And it’s repeatable.
Over to you
How can you make this work for your business?
I recently spoke with Darren about an outreach strategy that works well for digital agencies – so check that out.
Maybe it’s worth a try 🙂

James Rose

James is the co-founder of Content Snare and Aktura Technology. Once a web designer, his new priority is to help web designers and developers regain their lives, work less and get better clients.

He does this by writing helpful posts, building software and working with web designers to deliver the complex web development that they don't normally handle.

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