Web Business Weekly #46
August 22, 2018--No Comments
Let’s talk about referrals. Not referrals to your business.
“Awww…’ I hear you say. We’ll talk about that another time.
I mean when you want to be referred to another business. Like if you want someone to run Facebook ads, and want someone to recommend another agency to you.
This is a topic I want to write an in-depth post on, but here’s a quick version.
A friend just got ripped off by about $8,000 from a referral to a PPC agency.
I’m seeing this happen more and more.
Why would anyone refer people and friends to a bad company?
I don’t think it comes from a bad place. People generally want to help people when they make referrals. The problem is when the referrer hasn’t actually used that business in the first place.
They might just be referring a friend, or someone they know from a BNI group – in which case they are just filling a referral quota for the month. Ick.
So here’s a simple way to not get screwed when asking for referrals.
Ask why they recommend that business, and if they have worked with them in the past.
If they stumble on this, take that recommendation with a grain of salt.