Web Business Weekly #46

Let’s talk about referrals. Not referrals to your business.
“Awww…’ I hear you say. We’ll talk about that another time.
I mean when you want to be referred to another business. Like if you want someone to run Facebook ads, and want someone to recommend another agency to you.
This is a topic I want to write an in-depth post on, but here’s a quick version.
A friend just got ripped off by about $8,000 from a referral to a PPC agency.
I’m seeing this happen more and more.
Why would anyone refer people and friends to a bad company?
I don’t think it comes from a bad place. People generally want to help people when they make referrals. The problem is when the referrer hasn’t actually used that business in the first place.
They might just be referring a friend, or someone they know from a BNI group – in which case they are just filling a referral quota for the month. Ick.
So here’s a simple way to not get screwed when asking for referrals.
Ask why they recommend that business, and if they have worked with them in the past.
If they stumble on this, take that recommendation with a grain of salt.

James Rose

James is the co-founder of Content Snare and Aktura Technology. Once a web designer, his new priority is to help web designers and developers regain their lives, work less and get better clients.

He does this by writing helpful posts, building software and working with web designers to deliver the complex web development that they don't normally handle.

Get James' agency toolkit to discover the best tools and resources for creative and digital agencies

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