Web Business Weekly #47

I recently wrote a Medium post that I’m trying a little experiment on.
That experiment is simply to see what happens if an article gets a lot of “claps” (that’s similar to a like on Facebook, except one person can give up to 50 claps)
So far it’s at 2.7K, and I was just asked to add it to a publication called “Noteworthy” and got set up as a writer for them. Right now I’m not sure if that is just a marketing play by Journal (likely is), but it’s still kind of cool. Technically I could say “As featured on…” whatever now, which could form social proof for my personal blog.
Anyway, I’ve had a few people ask about Medium as a platform, and whether it’s worth doing.
The answer is “I don’t know yet”. I assume like any platform, it would take some time and dedication to really see results.
But the main thing I wanted to speak about today is repurposing your own content to Medium. Most SEO-minded people would say something about duplicate content at this point, and I did too.
However there’s a little trick to getting your content exposure on Medium while maintaining the SEO relevance on your own blog.
That is using the Medium import tool.
If you write a new blog post, give it a few days for Google to find it (maybe longer, depending on your site), and then use the importer to bring it into Medium.
The key difference between this and just posting on Medium is that it adds a canonical tag to the post. In English, that means it’s attributing your site as the original version. Google uses this to determine which version to show in search results.
By itself this doesn’t really mean anything – but it enables you to start promoting your content and account on Medium to try generate some traffic there.
That’s it for today!

James Rose

James is the co-founder of Content Snare and Aktura Technology. Once a web designer, his new priority is to help web designers and developers regain their lives, work less and get better clients.

He does this by writing helpful posts, building software and working with web designers to deliver the complex web development that they don't normally handle.

Get James' agency toolkit to discover the best tools and resources for creative and digital agencies