Web Business Weekly #52

Do you spend much time tweaking your website?
If so, you might be wasting your time.
It comes down to how many people are actually visiting your site. To see statistically significant improvements from tweaking and split testing, you need a lot of visits with a measurable goal.
Play around with this calculator to see what I mean.
For most of us, tweaking is wasted time.
If we’re not getting the results we want, there is likely a more important problem. In an agency (actually, any business really), that usually means one of two things:
  1. Not getting in front of enough of the right people
  2. A product or service that doesn’t convert
Number 1 is a huge topic better answered in this blog post and this podcast interview.
But without a product or service that people are willing to pay for, getting more people to your site or tweaking your homepage isn’t going to make a real difference.
The core of any business is that people have to want what you are offering.
If you’re having trouble converting potential clients, there’s probably something wrong in your messaging, the way you talk to them or what you are offering.
We have the same issues with Content Snare. It’s been a constant process of talking to clients:
  • Right after they sign up
  • After they’ve been using the tool for a long time
  • If they cancel.
This helps us understand what parts of the messaging or product are good and bad. Then we can improve the bad bits and talk about the good bits in our messaging.
If you want to convert more, instead of changing small things on your site, talk to your clients to see where you can make real changes.

James Rose

James is the co-founder of Content Snare and Aktura Technology. Once a web designer, his new priority is to help web designers and developers regain their lives, work less and get better clients.

He does this by writing helpful posts, building software and working with web designers to deliver the complex web development that they don't normally handle.

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