What do you do each week that results in less workload every week from now?
In other words, are you doing stuff that gives you time leverage? Stuff that will continue to pay back your time into the future, like an investment.
To me, this kind of mindset is the only way you can escape the constant battle of finding new clients and working in the business.
I dedicate some time each week to this kind of work, in the hope that I can work less, or work on something different in the future.
I’m pretty sure it’s working, as I’m sitting here in a coworking space in Bali with a developer
, a designer
and a tech founder
that have built time leverage so they can be here too. We’re hanging out for a bit, and going to a conference in a few days.
That sounds like a brag but really it’s just a good way to explain what time leverage means to me.
Inevitably every time I put up photos from a place like this someone says “do you ever work?” because maybe the assumption is that if you’re not at home or the office than nothing gets done.
But really it was just a ton of work on stuff that continues to pay back without any more time spent.
The process to create it is simple.
When I’m doing tasks I like to ask myself if there’s a way I can never do this thing again or a way to make it faster. And eventually it all adds up and you get to spend time on other stuff – business or fun.
Here are some ideas of things that you can do to create leverage. Many of these require more time investment than just doing the way you’ve always done it – but that’s how investment works.
Marketing / Sales
- Producing great content with a purpose (traffic)
- Working on getting that content (or your website) found in search
- Capturing website visitors as leads
- Finding great software and tools that save time
- Creating processes for routine tasks
- Hiring awesome staff that can improve your processes or take a load off
- Building automations in Zapier or Active Campaign or similar
- Creating productized services that can be streamlined and can be done by your staff
- Creating a product that can be repeatedly sold without increasing workload (course, software, etc)
- Promoting other people’s products or services for a commission
Thing about improving in these areas and over time you’ll do less work.
Of course it’s not 🙂
But with continued investment, it pays back.