Web Business Weekly #96

Holy crap.
Things have changed a little since the last newsletter huh?
Last week I got back from a backup honeymoon where, instead of Vietnam, we hung out in a cabin in the mountains away from everybody.
Doing nothing meant a lot of downtime to think about this Corona thing.
There are a few things agencies can be doing to make it through it all and come out on top – more on that soon.
In this industry we are so damn lucky. It’s so easy to work from home, run a remote business and have meetings via Zoom.
I’m sad about all the people who run retail, hospitality, travel or events businesses. And the people who work in them. They are going to have a rough few months.
Personally, I’m partially relieved that everything for the next 2 months has been cancelled. I had committed to too many things. But I’m devastated for Lee Jackson’s Agency Transformation Live event 🙁
But at least now I get to work on our business for a couple of months.
When things slow down, it’s a great opportunity to work on all the important things that you never have time to do. When this all ends, you’ll be in a much better position.
This doesn’t just apply to your business. Try explaining it to clients if they try to cancel their website projects.
Several agencies have told me that things are slowing down and clients are telling them to stop work on their websites.
But websites normally require such a big time investment from your client, it’s actually a bloody good time for them to get it done – while they aren’t as busy and distracted with normal business life.
Obviously for some businesses, cashflow is going to be a problem and it won’t be possible to spend it on a website. For the others, it’s a sensible decision to continue with it.
This applies to anything that takes time to realise the benefit.
Here are the things I’m going to be spending time and money on in these strange times:
  • Website
  • Copywriting
  • SEO
  • Process improvements
  • Automation
  • Helping people
  • Building relationships (online)
Use this opportunity to work on improving your business now so you come out of this strong. Tell your clients the same thing.

James Rose

James is the co-founder of Content Snare and Aktura Technology. Once a web designer, his new priority is to help web designers and developers regain their lives, work less and get better clients.

He does this by writing helpful posts, building software and working with web designers to deliver the complex web development that they don't normally handle.

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