How much should you charge for a website?

How much to charge for a website is one of the biggest questions you'll ask yourself as a web agency.

It's an incredibly important question. If you charge too much, you might struggle to land clients. Too little, and you won't make enough to get by. You need to be able to pay yourself a reasonable amount for a decent lifestyle, otherwise you won't be in this business very long.

This calculator will help you work out how much to charge for website design. It doesn't take into account any alternative sources of income you may have, but it's still a great starting point.

Your Goals

Your Current Situation

How much do you want to make per year?
This amount is before tax

How many weeks break would you like per year?

What do you charge for a website, on average?
We'll use this to compare against your goals. An approximate is good enough

If you have contractors/staff, how much would you pay them per website on average?

Your Results

You'd need to create 66.7 websites each year. That's around 1.4 per week, assuming you want at least 4 weeks off

Now let's look at where your time goes

Your Overheads

How many hours per week do you spend?

Networking and finding clients

Hours

Learning and researching

Hours

Improving processes

Hours

Marketing and branding

Hours

Talking to leads that don't convert to clients

Hours

General business

Hours

Total overheads

12 hours per week

Time spent on projects

How many hours per website (on average) do you spend?

Initial meeting

Hours

Gathering a brief

Hours

Creating a proposal

Hours

Planning the site

Hours

Getting or writing content

Hours

Design

Hours

Building the website

Hours

Migrating to client server

Hours

Handover and training

Hours

Other

Hours

Total overheads

33 hours per website

Your Results

To achieve your goal, you need to work 58 hours per week.
Your effective hourly rate (EHR) is $36

Are you happy with this workload? If not, enter how much you'd like to work a week 

Hours

To achieve this you need to charge

$5093

per site

See how you compare to your fellow digital agencies!

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