How much should you charge for a website?
How much to charge for a website is one of the biggest questions you'll ask yourself as a web agency.
It's an incredibly important question. If you charge too much, you might struggle to land clients. Too little, and you won't make enough to get by. You need to be able to pay yourself a reasonable amount for a decent lifestyle, otherwise you won't be in this business very long.
This calculator will help you work out how much to charge for website design. It doesn't take into account any alternative sources of income you may have, but it's still a great starting point.
Your Current Situation
How much do you want to make per year?
This amount is before tax
How many weeks break would you like per year?
What do you charge for a website, on average?
We'll use this to compare against your goals. An approximate is good enough
If you have contractors/staff, how much would you pay them per website on average?
You'd need to create 66.7 websites each year. That's around 1.4 per week, assuming you want at least 4 weeks off
Now let's look at where your time goes
How many hours per week do you spend?
Networking and finding clients
Learning and researching
Marketing and branding
Talking to leads that don't convert to clients
12 hours per week
Time spent on projects
How many hours per website (on average) do you spend?
Gathering a brief
Creating a proposal
Planning the site
Getting or writing content
Building the website
Migrating to client server
Handover and training
33 hours per website
To achieve your goal, you need to work 58 hours per week.
Your effective hourly rate (EHR) is $36
Are you happy with this workload? If not, enter how much you'd like to work a week
To achieve this you need to charge
See how you compare to your fellow digital agencies!
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