Ethan Cooney

Senior Partnerships Manager, Ignition

Winner of 2021 Accountants Daily 30 under 30 'Tech Innovator' award, Ethan manages strategic partnerships for Ignition throughout Asia-Pacific. He brings 8+ years of experience working within the Xero ecosystem to help accounting firms implement technology to run more efficiently, be more profitable and deliver a premium client experience

Expertise:  Accounting technology, Client experience, Payments, Marketing strategy, Messaging
INSEAD , Harvard Business School Online, Mark Ritson MiniMBA, Queensland University of Technology


  • 8 years experience in accounting and content marketing. 
  • Winner of the 2022 Accountants Daily, 30-under-30 "Innovator of the Year" award. 


Ethan was drawn to taking up content writing in the accounting space when he discovered the dynamic, people-focused approach that accountants have toward their clients. Enjoying being part of an industry that’s so welcoming and collaborative inspired him to do more in his role. He now regularly writes for the accounting niche, covering topics from accounting technology implementation for professional services, to client experience and payments, and marketing, strategy, and messaging.


After completing his Bachelors of Accounting & Business Management at Queensland University of Technology, Ethan pursued further education in the marketing field by completing a MiniMBA in Marketing at Mark Ritson. He also completed an Exercising Leadership program online through Harvard Business School and attended INSEAD’s Driving Digital Marketing Strategy program.

For Fun

When he’s not winning prestigious awards or dishing out helpful business advice, you can find Ethan sharing his love for music with his wife by playing the guitar, piano and drums, travelling, or hunting for good eats in town. 

More from Ethan Cooney