Agency Highway

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146 - 6 stages to scaling your agency with Jason Swenk

March 22, 2022

 - by James Rose

Jason Swenk has coached 1000s of agencies through their journey. It’s not always clear what you need to do to get to the next level. Jason has mapped out the digital agency growth lifecycle into a 6-stage, mountain-themed journey. In this episode, you’ll learn how to work out what stage you’re at and what you […]

145 - Building your referral engine with Gabrielle Chipeur

November 2, 2021

 - by James Rose

Gabrielle Chipeur from the Well Paid Creative has a cool system for generating more referrals from clients. You’ll learn how to build your referrals, get better clients and make the most out of the ones you already have. Resources mentioned in the episode Well Paid Creative Website - tons of free stuff and resources there […]

144 - Creating amazing experiences for your clients with Taylor McMaster

October 26, 2021

 - by James Rose

Want to create amazing experiences for your clients? Taylor McMaster from Dot and Company is here to share how you can do just that. You’ll learn what kind of things you can do to delight your clients, how to turn that into a process and how to hire amazing account managers. Resources mentioned in the […]

143 - How to make LinkedIn work for you with Nicole Osborne

October 21, 2021

 - by James Rose

If LinkedIn seems like old news, Nicole Osbourne is here to share how you can make it awesome. It can actually be fun, and a great source for new, ideal clients.  In this interview you’ll learn how to create your personal brand, what you should include on your profile and how to build your network […]

142 - Delegating and preparing for exit with Kenny Schumacher

October 12, 2021

 - by James Rose

Kenny Schumacher has built and sold multiple productized services. In this interview you’ll learn what roles he delegated first, and how he was eventually able to remove himself from the business.  Resources mentioned in the episode Closin Connect with Kenny LinkedIn Twitter Instagram About Kenny I graduated college in 2016 with finance and accounting degrees. […]

141 - Growing your business with Twitter with Samar Owais

October 5, 2021

 - by James Rose

Samar Owais has chosen to stay small instead of growing an agency. For some people, the idea of running an agency just isn’t for them - and that’s OK. In this episode, you’ll learn how Samar has grown her business, how to network with Twitter, and what she is doing to scale.  We cover: Niching […]

140 - Are you committing conversion crimes with Quinn Zeda

September 28, 2021

 - by James Rose

User testing can dramatically increase your website conversions. It’s also a service that you could roll into your higher tier website maintenance plans. Quinn Zeda from Conversion Crimes joins the show for an amazing, insightful conversation on user testing.  Learn how to run tests, how to recruit testers, how to interpret the results and more. […]

139 - Planning websites the right way with Jo Minney

August 31, 2021

 - by James Rose

This episode was going to be called “WTF is Information Architecture,” but that would have probably made you tune out. I asked my friend Jo Minney to come on the show to answer exactly that question. She has an amazing process for planning websites that I found extremely interesting. It’s a professional way to plan […]

138 - Hiring amazing VAs with Andy Cabasso

August 24, 2021

 - by James Rose

Do you dread hiring people? It can be such a time consuming process. But in this episode, you’ll learn how to create a simple, semi-automated process that helps you find the best candidates fast. Andy Cabasso from Postaga shares his process - the strategy, places to look for candidates, and tools to use. Resources mentioned […]

137 - What clients look for in an agency with Foti Panagio

August 17, 2021

 - by James Rose

What do clients look for in an agency? Foti from Growth Mentor joins the show for a casual chat about the good, bad and ugly experiences he’s had working with agencies. You’ll get some ideas on how you can stand out, and how to put your potential clients' mind at ease and overcome objections. This […]

136 - Automation for agencies with Olivia Look

July 13, 2021

 - by James Rose

Automation can have a dramatic effect on your agency, especially if you find yourself overworked and underpaid. Olivia Look from The Automated Agency joins the show for a chat about tools and processes that will help your team get more done. Resources mentioned in the episode Jimmy’s automated client onboarding video Notion Coda Connect with […]

135 - Using creative briefs to work effectively with Leticia Rita

July 6, 2021

 - by James Rose

To avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship. Leticia from Holabrief joins the show to share: The 3 types of brief What should be in a creative brief How to create a solid briefing process Resources mentioned in […]

134 - Growing your agency through tech partnerships with Alex Glenn

June 23, 2021

 - by James Rose

Do you help your clients implement software in their business? If you aren’t involved in the partner programs for that software, you’re leaving money on the table. In this episode with Alex Glenn from PartnerHub, you’ll learn how to leverage software partner programs to get exposure, generate leads, increase revenue and even improve your SEO.  […]

133 - Productizing outside the box with Kris Croucher

June 15, 2021

 - by James Rose

Kris from Just After Midnight has productized a service that many would write off as un-productizable. His story has so many practical tips around how to run a productized service in tandem with your existing agency. You’ll learn how to structure your team, common mistakes to avoid, how to create boundaries and much more.  Resources […]

132 - Increasing your conversions with Kurt Philip

June 8, 2021

 - by James Rose

In this episode, Kurt Philip from Convertica shares some simple ways you can increase conversions on your own, or your clients’ websites. You’ll learn about how to increase trust, where to focus your efforts and how to learn more about Conversion Rate Optimization. Resources mentioned in the episode Website - Convertica Connect with Kurt LinkedIn […]

131 - Creating a spin-off productized service with Chris Willow

June 1, 2021

 - by James Rose

If you’ve ever thought about creating a productized service, this episode is for you. Chris WIllow from Service Provider Pro joins the show to talk about what’s working in productized services, how to get started without risking your current brand, and how to create processes.  Connect with Chris Twitter Facebook YouTube About Chris I'm the […]

130 - Retaining clients through technology with Shaun Clark

May 25, 2021

 - by James Rose

Shaun Clark from GoHighLevel joins the show to talk about client retention. Selling technology to clients is an under-utilised channel by agencies, yet it can be highly lucrative. On top of that, it can make them more likely to remain a client, even while they’re taking a break from your services, making it easier to […]

129 - Agency differentiation and CRO as a service with Peep Laja

April 15, 2021

 - by James Rose

Peep Laja from CXL joins the show to tackle two awesome topics.  First, you’ll learn how you can differentiate your agency from the thousands of others out there. Everyone talks about niching down, but few dig into the “how” to the level that Peep shares in this interview.  Second, if you’ve thought about offering, or […]

128 - How to get clients through YouTube with Rob ORourke

February 9, 2021

 - by James Rose

A YouTube channel can help you land clients easier than you might think. Rob ORourke from Fox Web School shares how that can be so, as well as tips on how to start your channel, get more subscribers and what equipment to use.  Resources mentioned in the episode Fox Web School YouTube Brian Dean on […]

127 - How to hire amazing people with Anna Shcherbyna

February 2, 2021

 - by James Rose

This is an absolute beast of an episode. Anna Shcherbyna from Remotivate joins the show to share a start-to-finish playbook on how to hire amazing employees.  The conversation covers where to go to find people and all the steps to go through to make sure they’re a great fit before you hire them.   Resources mentioned […]

126 - Embracing imposter syndrome and fear with Freshbooks co-founder Mike McDerment

December 22, 2020

 - by James Rose

If you deal with imposter syndrome and fear in your business, you’re in good company. Today’s guest, Mike McDerment, is the co-founder of Freshbooks. His company has a team of 500 and he still faces it on the regular.  In this episode you’ll learn how to put a positive spin on imposter syndrome to grow […]

125 - Create and automate a reviews service with Garrett Sussman

December 17, 2020

 - by James Rose

If you’re on the lookout for new services you can add to your agency with very little effort, this is a great episode for you. Garret Sussman from Traject shares how you can add reviews and reputation management as a service. These can be an entire service offering on their own, or act as a […]

124 - Better social campaigns for your clients with Tim Hill

December 8, 2020

 - by James Rose

If you help your clients with their social media, this is an interview for you. Tim Hill from Social Status joins the show to discuss how to run better campaigns.  You learn about setting goals, which channels to target, what content to produce and how to generate amazing reports for your clients.  Resources mentioned in […]

123 - Growing your agency with a virtual summit with Krista Miller

December 1, 2020

 - by James Rose

A virtual summit can create an insane amount of awareness for your agency in a short time. You’ll bring together experts that serve your target audience, which creates relationships. You’ll also get in front of potentially hundreds or thousands of your target audience as attendees.  Krista Miller has been helping people run profitable virtual summits […]

122 - Scalable link generation for clients with Andy Cabasso

November 24, 2020

 - by James Rose

Andy Cabasso from Postaga joins Agency Highway to share what’s working in creating link generation campaigns for clients. SEO can be a great source of recurring revenue for agencies, so if this is a service you already offer or are thinking about offering, give this episode a listen.  Resources mentioned in the episode Postaga blog […]

121 - Case studies that convert with Anfernee Chansamooth

November 17, 2020

 - by James Rose

Case studies can be instrumental in converting potential clients. In this interview, Anfernee Chansamooth from Simple Creative Marketing shares some brilliant tips for you to use case studies to your advantage.  You’ll learn how to get them, how to write them and where to share them for maximum impact. Resources mentioned in the episode Anf’s […]

120 - Outsourcing content with Steve Pockross

November 10, 2020

 - by James Rose

Steve Pockross from Verblio joins the show to discuss how agencies can outsource quality content for their agencies. Content can be very hard to outsource and still ensure great quality (things people actually want to read). The tips in this interview will help you fix that.  Resources mentioned in the episode Verbio Website The Verbio […]

119 - Virtual client pitches with Alex Price

November 3, 2020

 - by James Rose

This year has forced a lot of change - and the ways you can pitch clients is one of them. Alex Price has switched his agency to virtual pitches. In the process, he’s learned that there are actually a lot of benefits to doing it this way. Here’s how you can win more pitches without […]

118 - Systems & processes for agencies with Gray MacKenzie

October 27, 2020

 - by James Rose

Gray MacKenzie, founder of ZenPilot, has helped countless agencies with their processes, greatly increasing their profitability in the process. In this interview you’ll learn how your digital agency should create and store processes to become a much more efficient operation/ Resources mentioned in the episode ClickUp for agencies Connect with Gray Twitter LinkedIn About Gray […]

117 - Get rich in the deep end with Brent Weaver

October 20, 2020

 - by James Rose

Brent Weaver from UGURUS joins the show to share how you can get rich by owning your market. Choosing your niche is a bit like dating - you can try a few before having to commit and get married to it. We cover how to choose your niche without alienating your existing client base, how […]

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