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James Rose chats with Trent McLaren, co-founder of Vinyl and long-time accounting industry leader, about how intentional networking and authentic relationships have shaped his success. They discuss why personal connection outperforms marketing spend, how empathy drives client loyalty, and how building in public helped launch Vinyl to thousands of users in months.
Topics covered
- Networking on steroids
- Building influence
- Using events to find and retain clients (and how cost effective they can be)
- The importance of brand in a crowded market