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Agency Highway

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116 - Telling clients their logo sucks with Ross Kimbarovsky

October 13, 2020

- by James Rose

When you start working with a client and you realise their current brand assets suck, things get difficult. Do you just tell them their logo sucks? Or do you try to pitch a rebrand and risk a backlash? Ross Kimbarovsky from Crowdspring joins the podcast to share how to navigate this situation and how you […]

115 - The art of listening with Kelly Campbell

October 6, 2020

- by James Rose

Kelly Campell is a consultant who helps agency leaders transform their life and their agency. In this episode, you’ll learn how to develop your listening skills, how to improve your empathy and how to apply that to pitching your clients. Resources mentioned in the episode Website Connect with Kelly LinkedIn Twitter Instagram About Kelly Kelly […]

114 - Agency lead generation with John Doherty

September 30, 2020

- by James Rose

John Doherty from Credo joins the show to talk about agency lead generation. John has been involved with 125 million in closed leads for agencies over the last 5 years so he knows a thing or two. In this episode you’ll learn what most agencies are doing wrong, how to turn a lead into a […]

113 - How to hire great salespeople with Joey Gilkey

September 22, 2020

- by James Rose

Sales is an area that many agencies struggle with. In this interview, Joey Gilkey from Sales Driven Agency shares how you can hire great salespeople to dramatically grow your agency. You’ll learn where to start, how to set up the processes and how much to pay salespeople. This was one of my favourite episodes to […]

112 - Reporting for agencies with Robert Patin

September 15, 2020

- by James Rose

Reporting isn’t a sexy topic, but it can make or break your business. Robert Patin consults with creative agencies to help them become more profitable while maintaining a great culture. In this episode, you’ll learn: What you should track How to get buy-in from your team How to build a dashboard Resources mentioned in the […]

111 - Moving on from SaaS to build an agency with Dave Schneider

September 8, 2020

- by James Rose

You hear a lot of stories about people selling their agency and moving onto products. Dave Schneider has gone the other way. In this casual interview, you’ll learn why running an agency can be so attractive, the pros and cons and how Dave attracts clients for his agency. Resources mentioned in the episode Shorlist.io website […]

110 - Get more clients with a podcast tour with Kai Davis

September 1, 2020

- by James Rose

This interview is a start-to-finish playbook on how to find and get on podcasts. There is a TON of benefit to going on podcasts for agency owners. They are a great source of leads, help you build relationships and are amazing for building your authority. Kai Davis shares the entire process - where to start, […]

109 - Hyperlocal marketing with Gary Kagan from Yelp

August 18, 2020

- by James Rose

You might know Yelp for their restaurant reviews… but did you know 50% of what they do is for OTHER verticals? This means there is a huge opportunity for you to help your clients generate more business from Yelp. On top of that, it’s another marketing channel for your own agency. Tune into this episode […]

108 - Do less work and make more money with value-based pricing with Jonathan Stark

August 11, 2020

- by James Rose

Do less work and make more money with value-based pricing with Jonathan Stark

107 - Productive team meetings with Kimberly Lipari

- by James Rose

Do team meetings feel like a waste of time? Kimberly Lipari from Valet.io joins the show to explain how they’ve changed their team meetings to run much more efficiently. Resources mentioned in the episode Website - valet.io Connect with Kimberly LinkedIn Facebook Twitter About Kimberly My name is Kimberly Lipari and I live just outside […]

106 - Metrics to track with Michael Wark

- by James Rose

Michael Wark from Bean Ninjas joins the show to talk numbers, profitability and team culture. There were a lot of nuggets in here including what numbers to track, how to get your cash flow in order and maintaining culture in a remote work environment. Resources mentioned in the episode Search console reporting dashboard Pricing websites […]

105 - Creating a portfolio that actually converts with Preston Lee

- by James Rose

Many agency portfolios end up as a dumping ground for previous projects. In this interview, Preston Lee from Millo.co describes how you can create a portfolio that prospects actually want to look at and that helps convert them to clients. Resources mentioned in the episode Honeybook post on optimizing your portfolio Related resources Check out […]

104 - Using content to get better clients with Martin Huntbach

- by James Rose

Martin Huntbach from Jammy Digital looks at content in a different way than most agencies. In their agency, content is used as a client filter. Content helps set client expectations and helps clients self-select if they are a good fit. This means they tend to get better clients that are a joy to work with. […]

103 - A productized agency journey with Brian Casel

- by James Rose

Brian Casel has built a productized agency that only requires 2-3 hours of his work each week. In this interview you’ll learn how he transitioned from a traditional agency into a productized service and ultimately built his SaaS product, ProcessKit. Resources mentioned in the episode AudienceOps - blog content productized service ProcessKit Process automation for […]

102 - Automated lead generation with Dan Englander

- by James Rose

Dan Englander from Sales Schema joins the show to talk about automated lead generation for digital agencies. If you’re thinking about outreach and are not sure how to make it work, or how to stand out from all the noise, this interview is for you. Resources mentioned in the episode Dan’s webinar on crisis prospecting […]

101 - Process as a service with Pip Meecham

- by James Rose

Pip Meecham creates organised goodness out of businesses that are a jumbled mess. This interview goes into some of the biggest mistakes people make when it comes to process, how you should look at improving your own processes and maybe even adding it as a service in your agency. Resources mentioned in the episode ProjectBox […]

100 - Mega episode: Most common agency problems

- by James Rose

Triple digits! This is a two-part episode. I invited 2 friends onto the show who have been helping agency owners in various Facebook communities for a long time - Nick Gulic & Corey Dodd. Part 1 flips the script and they interview me about how the podcast has helped our business, what has changed over […]

099 - How to make your agency more profitable with Marcel Petitpas

- by James Rose

Marcel Petitpas from Parakeeto joins the show to talk agency profitability. Getting more clients sounds good on paper, but can make things worse if you aren’t tracking the right things. Here’s how you can begin increasing the bottom line profit you make and some agency benchmarks to see how you stack up. Resources mentioned in […]

098 - WordPress security for agencies with Akshat Choudhary

- by James Rose

The founder of BlogVault & Malcare, Ahskat Choudhary joins the show to talk WordPress security. If you’ve run an agency for a while, you’ll no doubt have had to clean up after some malicious code or dealt with websites getting hacked. In this chat, you’ll learn what you need to do to reduce the likelihood […]

097 - How to create your processes with Say Gabriel

- by James Rose

Say Gabriel from Anansi Content joins the show to talk process & SOPs. So many business owners resist creating processes because they don’t have the time, but Say’s strategies drastically simplify what you need to do. Even if you’ve already begun creating your processes, there is plenty of epic advice in this interview. Resources mentioned […]

096 - Task management and email productivity with Gina Horkey

- by James Rose

This interview with Gina Horkey digs into two of the most important productivity strategies - managing your task list and email inbox. Given how much these two systems govern everything we do, there are usually huge opportunities for improvement. Resources mentioned in the episode Eisenhower Matrix Rocket Fuel Connect with Gina Facebook Twitter Pinterest LinkedIn […]

095 - Authenticity and the benefits of staying small with Robey Lawrence

- by James Rose

Robey runs Bearded Friend, a small agency with a unique brand. This is a casual chat about leaning into the fact that you’re a small agency and why there’s no need to pretend you are bigger than you are. Resources mentioned in the episode Human to Human Marketing Why you should have a personal brand […]

094 - Managing customer expectations with Kieran Browning

- by James Rose

When your customer’s expectations don’t align with what you deliver, things don’t end well. In this interview with Kieran Browning, you’ll learn several ways to make sure everyone is on the same page and avoid messy situations. Resources mentioned in the episode Kieran’s site Connect with Kieran LinkedIn About Kieran My whole career I have […]

093 - Selling high ticket projects with Chris Williams

- by James Rose

This is one epic interview for digital and creative agency owners. Chris Williams lays out his system for closing high-ticket deals. There were so many nuggets in here - give it a listen to learn how you can make more money while working less. Resources mentioned in the episode Elite Agency Facebook Group Elite Agency […]

092 - Personalized video converts clients and creates advocates with Matt Barnett

- by James Rose

Matt Barnett is Papa Bear from Bonjoro - an awesome tool that makes it super easy to send personalized video to people. You’ll learn about a bunch of different ways you can use video to get more business and create raving fans. Resources mentioned in the episode Superfans Fanocracy Connect with Matt Twitter About Matt […]

091 - An agency that thrives without a website with Victoria Walker

- by James Rose

Victoria Walker joins the show to talk about how her agency thrives without even having a website. That may sound crazy, but once you hear how her clients find her, it makes perfect sense. Connect with Victoria Facebook Instagram About Victoria Victoria is a digital business strategist, transformational teacher and certified flow consultant helping heart-centered […]

090 - The benefits of downsizing + COVID chats with Nick Gulic

- by James Rose

A relaxed conversation with Nick Gulic about how and why he downsized from 7 person agency to just himself. We discuss how that’s resulted in more profit, less stress and Nick getting to work on what he actually enjoys. We also have a big chat about COVID-19 and how agencies can come out of these […]

089 - Lead generation using podcasts with Steve Gordon

- by James Rose

Sometimes it seems like it’s getting harder and harder to stand out as a digital agency. In this chat, Steve Gordon from Unstoppable CEO shares a strategy that has worked extremely well as a lead generation and conversion strategy. It also happens to be a strategy that many well-known marketers use, which should give you […]

088 - A new way of building websites with Candy Phelps

- by James Rose

Candy Phelps from Bizzy Bizzy runs a unique kind of creative agency. They build great websites in a single day - including copy, design and development. They create such an amazing experience, some clients cry at the end of it (in a good way!) This episode will get you thinking about some new ways of […]

087 - Growing an agency from Zero to $2M+ with Joe Fox

- by James Rose

Joe Fox from LightHouse8 joins the show to share his story of growing an agency from zero to $2+ million. The best part is that what Joe did, any agency owner can do. There’s no rocket science, trickery or BS. Just good business. Resources mentioned in the episode LightHouse8 Connect with Joe LinkedIn About Joe […]

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