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126 - Embracing imposter syndrome and fear with Freshbooks co-founder Mike McDerment

December 22, 2020

- by James Rose

If you deal with imposter syndrome and fear in your business, you’re in good company. Today’s guest, Mike McDerment, is the co-founder of Freshbooks. His company has a team of 500 and he still faces it on the regular. In this episode you’ll learn how to put a positive spin on imposter syndrome to grow […]

125 - Create and automate a reviews service with Garrett Sussman

December 17, 2020

- by James Rose

If you’re on the lookout for new services you can add to your agency with very little effort, this is a great episode for you. Garret Sussman from Traject shares how you can add reviews and reputation management as a service. These can be an entire service offering on their own, or act as a […]

124 - Better social campaigns for your clients with Tim Hill

December 8, 2020

- by James Rose

If you help your clients with their social media, this is an interview for you. Tim Hill from Social Status joins the show to discuss how to run better campaigns. You learn about setting goals, which channels to target, what content to produce and how to generate amazing reports for your clients. Resources mentioned in […]

123 - Growing your agency with a virtual summit with Krista Miller

December 1, 2020

- by James Rose

A virtual summit can create an insane amount of awareness for your agency in a short time. You’ll bring together experts that serve your target audience, which creates relationships. You’ll also get in front of potentially hundreds or thousands of your target audience as attendees. Krista Miller has been helping people run profitable virtual summits […]

122 - Scalable link generation for clients with Andy Cabasso

November 24, 2020

- by James Rose

Andy Cabasso from Postaga joins Agency Highway to share what’s working in creating link generation campaigns for clients. SEO can be a great source of recurring revenue for agencies, so if this is a service you already offer or are thinking about offering, give this episode a listen. Resources mentioned in the episode Postaga blog […]

121 - Case studies that convert with Anfernee Chansamooth

November 17, 2020

- by James Rose

Case studies can be instrumental in converting potential clients. In this interview, Anfernee Chansamooth from Simple Creative Marketing shares some brilliant tips for you to use case studies to your advantage. You’ll learn how to get them, how to write them and where to share them for maximum impact. Resources mentioned in the episode Anf’s […]

120 - Outsourcing content with Steve Pockross

November 10, 2020

- by James Rose

Steve Pockross from Verblio joins the show to discuss how agencies can outsource quality content for their agencies. Content can be very hard to outsource and still ensure great quality (things people actually want to read). The tips in this interview will help you fix that. Resources mentioned in the episode Verbio Website The Verbio […]

119 - Virtual client pitches with Alex Price

November 3, 2020

- by James Rose

This year has forced a lot of change - and the ways you can pitch clients is one of them. Alex Price has switched his agency to virtual pitches. In the process, he’s learned that there are actually a lot of benefits to doing it this way. Here’s how you can win more pitches without […]

118 - Systems & processes for agencies with Gray MacKenzie

October 27, 2020

- by James Rose

Gray MacKenzie, founder of ZenPilot, has helped countless agencies with their processes, greatly increasing their profitability in the process. In this interview you’ll learn how your digital agency should create and store processes to become a much more efficient operation/ Resources mentioned in the episode ClickUp for agencies Connect with Gray Twitter LinkedIn About Gray […]

117 - Get rich in the deep end with Brent Weaver

October 20, 2020

- by James Rose

Brent Weaver from UGURUS joins the show to share how you can get rich by owning your market. Choosing your niche is a bit like dating - you can try a few before having to commit and get married to it. We cover how to choose your niche without alienating your existing client base, how […]

116 - Telling clients their logo sucks with Ross Kimbarovsky

October 13, 2020

- by James Rose

When you start working with a client and you realise their current brand assets suck, things get difficult. Do you just tell them their logo sucks? Or do you try to pitch a rebrand and risk a backlash? Ross Kimbarovsky from Crowdspring joins the podcast to share how to navigate this situation and how you […]

115 - The art of listening with Kelly Campbell

October 6, 2020

- by James Rose

Kelly Campell is a consultant who helps agency leaders transform their life and their agency. In this episode, you’ll learn how to develop your listening skills, how to improve your empathy and how to apply that to pitching your clients. Resources mentioned in the episode Website Connect with Kelly LinkedIn Twitter Instagram About Kelly Kelly […]

114 - Agency lead generation with John Doherty

September 30, 2020

- by James Rose

John Doherty from Credo joins the show to talk about agency lead generation. John has been involved with 125 million in closed leads for agencies over the last 5 years so he knows a thing or two. In this episode you’ll learn what most agencies are doing wrong, how to turn a lead into a […]

113 - How to hire great salespeople with Joey Gilkey

September 22, 2020

- by James Rose

Sales is an area that many agencies struggle with. In this interview, Joey Gilkey from Sales Driven Agency shares how you can hire great salespeople to dramatically grow your agency. You’ll learn where to start, how to set up the processes and how much to pay salespeople. This was one of my favourite episodes to […]

112 - Reporting for agencies with Robert Patin

September 15, 2020

- by James Rose

Reporting isn’t a sexy topic, but it can make or break your business. Robert Patin consults with creative agencies to help them become more profitable while maintaining a great culture. In this episode, you’ll learn: What you should track How to get buy-in from your team How to build a dashboard Resources mentioned in the […]

111 - Moving on from SaaS to build an agency with Dave Schneider

September 8, 2020

- by James Rose

You hear a lot of stories about people selling their agency and moving onto products. Dave Schneider has gone the other way. In this casual interview, you’ll learn why running an agency can be so attractive, the pros and cons and how Dave attracts clients for his agency. Resources mentioned in the episode Shorlist.io website […]

110 - Get more clients with a podcast tour with Kai Davis

September 1, 2020

- by James Rose

This interview is a start-to-finish playbook on how to find and get on podcasts. There is a TON of benefit to going on podcasts for agency owners. They are a great source of leads, help you build relationships and are amazing for building your authority. Kai Davis shares the entire process - where to start, […]

109 - Hyperlocal marketing with Gary Kagan from Yelp

August 18, 2020

- by James Rose

You might know Yelp for their restaurant reviews… but did you know 50% of what they do is for OTHER verticals? This means there is a huge opportunity for you to help your clients generate more business from Yelp. On top of that, it’s another marketing channel for your own agency. Tune into this episode […]

108 - Do less work and make more money with value-based pricing with Jonathan Stark

August 11, 2020

- by James Rose

Do less work and make more money with value-based pricing with Jonathan Stark

107 - Productive team meetings with Kimberly Lipari

- by James Rose

Do team meetings feel like a waste of time? Kimberly Lipari from Valet.io joins the show to explain how they’ve changed their team meetings to run much more efficiently. Resources mentioned in the episode Website - valet.io Connect with Kimberly LinkedIn Facebook Twitter About Kimberly My name is Kimberly Lipari and I live just outside […]

106 - Metrics to track with Michael Wark

- by James Rose

Michael Wark from Bean Ninjas joins the show to talk numbers, profitability and team culture. There were a lot of nuggets in here including what numbers to track, how to get your cash flow in order and maintaining culture in a remote work environment. Resources mentioned in the episode Search console reporting dashboard Pricing websites […]

105 - Creating a portfolio that actually converts with Preston Lee

- by James Rose

Many agency portfolios end up as a dumping ground for previous projects. In this interview, Preston Lee from Millo.co describes how you can create a portfolio that prospects actually want to look at and that helps convert them to clients. Resources mentioned in the episode Honeybook post on optimizing your portfolio Related resources Check out […]

104 - Using content to get better clients with Martin Huntbach

- by James Rose

Martin Huntbach from Jammy Digital looks at content in a different way than most agencies. In their agency, content is used as a client filter. Content helps set client expectations and helps clients self-select if they are a good fit. This means they tend to get better clients that are a joy to work with. […]

103 - A productized agency journey with Brian Casel

- by James Rose

Brian Casel has built a productized agency that only requires 2-3 hours of his work each week. In this interview you’ll learn how he transitioned from a traditional agency into a productized service and ultimately built his SaaS product, ProcessKit. Resources mentioned in the episode AudienceOps - blog content productized service ProcessKit Process automation for […]

102 - Automated lead generation with Dan Englander

- by James Rose

Dan Englander from Sales Schema joins the show to talk about automated lead generation for digital agencies. If you’re thinking about outreach and are not sure how to make it work, or how to stand out from all the noise, this interview is for you. Resources mentioned in the episode Dan’s webinar on crisis prospecting […]

101 - Process as a service with Pip Meecham

- by James Rose

Pip Meecham creates organised goodness out of businesses that are a jumbled mess. This interview goes into some of the biggest mistakes people make when it comes to process, how you should look at improving your own processes and maybe even adding it as a service in your agency. Resources mentioned in the episode ProjectBox […]

100 - Mega episode: Most common agency problems

- by James Rose

Triple digits! This is a two-part episode. I invited 2 friends onto the show who have been helping agency owners in various Facebook communities for a long time - Nick Gulic & Corey Dodd. Part 1 flips the script and they interview me about how the podcast has helped our business, what has changed over […]

099 - How to make your agency more profitable with Marcel Petitpas

- by James Rose

Marcel Petitpas from Parakeeto joins the show to talk agency profitability. Getting more clients sounds good on paper, but can make things worse if you aren’t tracking the right things. Here’s how you can begin increasing the bottom line profit you make and some agency benchmarks to see how you stack up. Resources mentioned in […]

098 - WordPress security for agencies with Akshat Choudhary

- by James Rose

The founder of BlogVault & Malcare, Ahskat Choudhary joins the show to talk WordPress security. If you’ve run an agency for a while, you’ll no doubt have had to clean up after some malicious code or dealt with websites getting hacked. In this chat, you’ll learn what you need to do to reduce the likelihood […]

097 - How to create your processes with Say Gabriel

- by James Rose

Say Gabriel from Anansi Content joins the show to talk process & SOPs. So many business owners resist creating processes because they don’t have the time, but Say’s strategies drastically simplify what you need to do. Even if you’ve already begun creating your processes, there is plenty of epic advice in this interview. Resources mentioned […]

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