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James Sundin is the co-founder and Chief Evangelist at R.E.P.R.E.S.E.N.T. He's spent 16 years getting good at the one thing most accountants dread: sales. In this chat he makes the case that selling isn't being pushy, it's helping people buy. He lays out exactly how a firm can win the right clients without chasing anyone.
Topics covered
- Why James built a brand designed to confuse the market on purpose
- How to win clients before you've even spoken to them
- Why firing your worst clients is the best growth move you can make
- Whether you should even be chasing growth at allÂ