How Foundations First Marketing made a mark on their clients with their new content collection process

Foundations First Marketing is a marketing agency working with B2B companies to provide both fractional CMO leadership AND hands-on execution training with a proven process to level-up their marketing efforts.

We spoke with Michelle, Co-Founder, to learn more about the effect their previous content collection system was having on their reputation and how Content Snare instantly solved the problem.

Email embarrassment 

We needed to get so much background information in order to really understand our client. It took a ton of time. It was email after email after email. 

Before a project, of course, it’s essential to know your client, their needs and their use case through-and-through which often requires a hell of a lot of information.

Collecting this much data can sometimes prove to be a bit of a slog and can go from being a process involving one or two emails to an impossible thread of hundreds of them. 

Not only does using this type of system take heaps of time but it can also get pretty confusing when you reach a stage where you need to piece together that information and move forward.

Each time, we got about two or three things back and we had to follow up again. 

The nightmare that is the back and forth involved in collecting information by email is one we know all too well.

Weeks would pass. It probably took a solid three weeks of back and forth to get the information we needed.

Time is incredibly valuable to any project and losing three weeks per project to content collection can prove to be detrimental to a business as that time could have allowed for more revenue to come in from more projects.

This is why being able to set a clear due date indicating when you need all of the information back without putting pressure on clients is an asset. You can do exactly this using Content Snare, as well as benefit from our pre-built schedule of friendly reminder emails to help your clients along the way.

Everything down to the contents of the emails is completely customisable and can be tailored to your business and its requirements. 

The worst part about this process is that it made us look bad. It made us look inefficient and it was not presenting my company well.

Image and customer satisfaction are the backbones of any business, so if something’s upsetting your clients, the next step is always to find a solution.

It was kind of a pain in the butt to be honest.

Ouch! Michelle, we feel your pain and are here to help.

A clean sweep 

The first thing I noticed about Content Snare is how clean it is.  

The sleek and simple UI, both on your side and the client’s side, was specially designed to maximise your experience when using Content Snare.

With the way Content Snare is built, clients get their pin number and can get right in. It just makes it so easy.

When sending a request to a client, there are a few different options when it comes to how they access it, including using a pincode, a unique access link or getting them to create an account and log in.

No matter what option you choose, your clients will be able to launch in with ease and start giving you all of the information you need to start your project.

I started exporting the results. The format is phenomenal and so clean. I have all of the answers and all of the assets provided by the customer.

With a vast array of export formats to choose from, you can pull your data out of Content Snare and into another document in seconds, leaving you with a clean, stunning result every time.

It’s just beautifully put into the correct folder for the section I created. Everything’s there exactly how it should be.

Your project is unique but, most importantly, your project is yours. We leave everything how it is.

Snare saves the day

I had been looking for your solution for over a year. I cannot believe I found you one day.

Dreams clearly do come true! 

Content Snare has been transformative for my company. Customers no longer send me angry and frustrated emails.

Happy customers are the best customers and your customers will love Content Snare just as much as you do.

In fact, maybe more.

I would absolutely recommend it. It’s a no-brainer for anybody who does onboarding or needs to gather information cleanly. 

If you can relate to Michelle’s previous content collection nightmare and want to transform your process overnight, don’t hesitate to grab a free trial here.