Event companies looking to gather valuable feedback can greatly benefit from using the event feedback form.
By capturing insights from attendees, you can identify strengths, areas for improvement, and anticipate future participation.
This form is designed to help you collect detailed feedback from your attendees, enabling your business to enhance the event experience and maintain high satisfaction levels.
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Questions to include on your event feedback form
1. Event Details
This section collects essential information about the event, such as its name, date, and location. Knowing these details can help you better understand the context of the feedback provided.
- What is the name of the event?
- On which date did the event take place?
- Where was the event held?
2. Attendee Information
Gather information about the person providing feedback, which can be useful for follow-up and future communication.
- What is your full name?
- What is your email address?
- What is your phone number?
3. Overall Experience
Understand the attendees' overall satisfaction with the event, which can help measure the event's success and identify areas for improvement.
- How would you rate your overall experience at the event? (1-5 scale, 1: Poor, 5: Excellent)
- What did you like most about the event?
- What areas do you think could be improved for future events?
4. Specifics
Gaining insights into specific aspects of the event can help you identify strengths and weaknesses, and guide your efforts in improving future events.
- How satisfied were you with the event venue? (1-5 scale, 1: Very Dissatisfied, 5: Very Satisfied)
- How do you rate the quality of the speakers or presenters? (1-5 scale, 1: Very Poor, 5: Very Good)
- How would you rate the event's organization and logistics? (1-5 scale, 1: Very Poor, 5: Very Good)
- Did the event content align with your expectations and needs? (1-5 scale, 1: Not at all, 5: Completely)
Asking for ratings on specific aspects like venue, speakers, and organization can help pinpoint the significant drivers of the overall experience and satisfaction, allowing event companies to focus on enhancing those areas.
5. Future Participation
Understand if the attendees would consider attending similar events in the future, which can be a valuable indicator of the event's success and help with planning future events.
- Would you consider attending a similar event in the future? (Yes, No)
6. Additional Comments
Provide an opportunity for attendees to share any other feedback or suggestions that may not have been covered in the previous questions.
- Do you have any additional comments or suggestions for us?
Other question ideas
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If you could change one thing about the event, what would it be?
- This question allows for a focused response on the most prominent area of improvement from an attendee's perspective.
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How did you hear about this event? (Social media, email, friends, website, other)
- Understanding the most effective marketing channels can help you optimize your promotional efforts for future events.
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Which speaker or session did you find the most engaging and why?
- By identifying the most engaging speakers or sessions, you can focus on providing similar content or inviting similar speakers to future events.
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How likely are you to recommend this event to a friend or colleague? (1-10 scale, 1: Not likely at all, 10: Very likely)
- This question measures the Net Promoter Score (NPS) and can provide insights into attendee loyalty and word-of-mouth potential.
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Did you make any new connections or network with others during the event? (Yes, No)
- Networking is a vital aspect of events, and understanding whether attendees made new connections can help assess your event's success in fostering networking opportunities.
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In which ways did this event meet or exceed your expectations?
- This question helps highlight the positive aspects of the event that resonated with attendees and could be replicated or emphasized in future events.
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How can we make the event more accessible and inclusive for all attendees?
- Gathering feedback on accessibility and inclusivity can help you identify areas where you can improve your event and make it more welcoming for a diverse audience.
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Were you satisfied with the catering and food options provided? (1-5 scale, 1: Very Dissatisfied, 5: Very Satisfied)
- Food and beverages play a significant role in attendee satisfaction. Understanding satisfaction levels with catering helps you make informed decisions about future catering providers or menu options.
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Did you encounter any technical difficulties during the event? If yes, please provide details.
- Identifying technical issues experienced by attendees can help you address and resolve them for future events, ensuring a smoother experience for all participants.
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If there was a virtual or hybrid component to the event, how was your experience with it?
- With the growing popularity of virtual and hybrid events, understanding attendees' experiences with these aspects helps you improve and optimize them for future events.
Things to consider
- Accessibility - Ensure that your form is accessible to all users, including those with disabilities. Use clear and easy-to-read fonts, sufficient color contrast, and proper labels for form fields.
- Mobile Responsiveness - Design the form to be responsive, so it automatically adapts to different screen sizes and devices. This way, users can easily fill out the form on their smartphones or tablets.
- Clear Instructions - Provide clear instructions for each question, so users know exactly what information they need to provide. Be concise and avoid unnecessary jargon or technical terms.
- Mandatory Fields - Clearly mark fields that are required, so users know they must provide that information to submit the form. Use the "required" attribute in HTML5 to enforce this.
- User-Friendly Design - Use a clean and simple layout to make the form easy to navigate. Group related questions together, and use dropdowns, radio buttons, and checkboxes where appropriate to save the user time.
- Error Messages - Implement user-friendly error messages that clearly explain what is wrong and how to fix it if users make mistakes or leave out required information.
- Data Privacy - Inform users about how their data will be used and stored, and ensure your form complies with relevant data protection regulations. Provide a privacy policy link or a brief statement to address these concerns.
How to create your event feedback form
Now that you know what questions you should include, it's time to build your form!
The only problem is that traditional forms tools are inefficient.
People will forget to fill out your form. They'll get stuck halfway and not be able to finish it. Or they'll send you the wrong stuff. You end up wasting hours chasing people down over email.
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- Automatic reminders - Remind people to complete their form with fully customizable reminders.
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- Comments and questions - If the person filling the form gets stuck, they can ask a question without having to email you.
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