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Target audience questionnaire

target audience questionnaire

Are you a marketing agency, sales team, or software provider looking to reach out to Web Design Agencies? The Target Audience Questionnaire is just what you need.

It lets you understand and analyze your target audience in a detailed and efficient manner. Armed with these insights, you'll be able to tailor your products, services and communication strategies to meet their specific needs. Let's get started!

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Questions to include on your Target audience questionnaire

1. Basic Information

Understanding the basic details of your audience is key in creating a tailored marketing strategy.

  • What is the name of your Agency?
  • Where is your Agency located?
  • Please provide the website URL of your Agency.
  • How many years of experience does your Agency have in the web design industry?

2. Profile Information

Knowing more about the business profile of the web design agencies will help you formulate better promotional strategies.

  • What is the size of your agency? (1-10, 11-50, 51-200, 201+, Not applicable)
  • What types of services does your agency offer?
  • What industries do you mainly serve?

3. Client Information

Understanding the client base of these agencies will enable you to tailor your content accordingly.

  • What is the average size of your clients’ businesses? (Small, Medium, Large, Not applicable)
  • Who are your typical clients? (Individuals, Small businesses, Corporations, Not-for-profit organizations, Government organizations, Others)
  • What is the average budget of your clients for web design services?

4. Digital Presence

This group of questions will help you understand your audience's online presence and habits, which is crucial for digital marketing.

  • Which social media platforms do you use for your Agency?
  • How often do you post updates on your social media platforms?
  • Do you use any online advertising platforms? (Google Ads, Bing Ads, Social Media Advertising, None, Others)
  • What is your monthly budget for online advertising?

Asking about their clients’ average budget for web design services can help you understand how much they might be willing to spend on your products or services. Their social media usage helps you find out where you can reach them.

Other question ideas

When you are creating your Target audience questionnaire, here are some additional questions you may want to consider. These won't apply in every case, but should give you some ideas as you build out your form.
  • What are your top three challenges in running a web design agency?
    • This will help identify common pain points that your product or service could potentially address.
  • What software tools or technologies does your agency use on a daily basis?
    • This can provide valuable information on possible integration or compatibility requirements.
  • How do you keep up with industry trends and updates?
    • This will give an insight into their learning practices, which could be useful if you're marketing educational content or training programs.
  • Do you have any environmental or social responsibility policies in place?
    • This question could help gauge their commitment to sustainability, which could be a selling point for certain products or services.
  • What's the most effective marketing channel for your agency?
    • Answers to this question could inform your own marketing strategy, by showing you where your audience is most likely to see and respond to your messaging.
  • Are there any services that your agency wishes to expand or new ones you wish to introduce?
    • This can help identify gaps in their services that your business could potentially fill.
  • What was the most successful project your agency has handled so far and why do you consider it a success?
    • This can give you an understanding of what they value and aim for in their projects. This insight can be leveraged to align your offerings with their goals and values.
  • How did you hear about us?
    • This question can help identify the most effective channels for reaching web design agencies.

Things to consider

  1. Simplicity - Keep your form simple and concise. The user should understand each question without having to think too much. Avoid using jargon or complex terminology.
  2. Multi-Device Compatibility - Ensure your form is compatible with both desktop and mobile devices. With the increasing use of smartphones, many users might access your form on a mobile device.
  3. Progress Indicator - Include a progress indicator if the form is long. This lets users know how much of the form they have completed and can motivate them to finish.
  4. Optimized Field Types - Use the appropriate HTML5 field types for each question. This not only helps provide structure but also ensures the user input is in the correct format.
  5. Privacy Assurance - Assure users that their information will be kept confidential and used for your company's internal purposes only. This can increase their trust in your business and willingness to provide accurate information.
  6. Validation - Include real-time validation to catch errors as users fill out the form. This helps avoid frustration that can occur if users have to correct errors after submitting the form.
  7. Thank You Page - After the form is submitted, redirect users to a thank you page. This lets them know their responses have been recorded and adds a touch of professionalism.

How to create your Target audience questionnaire

Now that you know what questions you should include, it's time to build your form!

The only problem is that traditional forms tools are inefficient.

People will forget to fill out your form. They'll get stuck halfway and not be able to finish it. Or they'll send you the wrong stuff. You end up wasting hours chasing people down over email. 

That's why you should give Content Snare a try. 

Content Snare is packed with advanced features that will have you hours:

  • Automatic reminders - Remind people to complete their form with fully customizable reminders.
  • Reject incorrect information - If a single question is filled out incorrectly, ask your client to re-do just that one item.
  • Autosaving - No progress gets lost. People can fill out forms in multiple sittings.
  • Comments and questions - If the person filling the form gets stuck, they can ask a question without having to email you.

Give it a go by signing up for your free 14-day trial

Get the information you need without chasing people

Content Snare is the stress-free way to get information from anyone. Break free of your inbox and reclaim your time. Let Content Snare chase your clients for you.