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Website survey questionnaire form

website survey questionnaire form

Ready to improve your online presence? The website survey questionnaire form is perfect for small to medium-sized businesses looking to update their website or create a new one.

By answering these questions, you'll help us understand your business and preferences, ensuring we create a website that meets your unique needs and expectations. From design to features, let's make your website stand out!

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Questions to include on your website survey questionnaire form

1. General Information

Collecting some general information about the respondent's business will help you understand their needs and tailor your recommendations for their website.

  • What is the name of your business?
  • What industry is your business in?
  • How long has your business been operating? (Less than 1 year, 1-3 years, 3-5 years, 5-10 years, Over 10 years)

2. Current Website Status

Understanding the current state of the respondent's website will help you gauge what improvements they may need and what features to focus on.

  • Do you currently have a website for your business? (Yes, No)
  • If yes, what is the URL of your website?
  • How satisfied are you with your current website? (1-5 scale, with 1 being Not Satisfied and 5 being Very Satisfied)

3. Website Goals

These questions will help you understand the main objectives the respondent wants to achieve with their website, which can guide your recommendations.

  • What is the primary purpose of your website? (Informative, E-commerce, Blog, Portfolio, Other)
  • What are the top three goals you want to achieve with your website?

4. Website Features

Asking about specific website features will help you understand what the respondent is looking for and what functionalities to focus on.

  • Which of the following features do you want to include on your website? (E-commerce functionality, Blog, Contact form, Portfolio/gallery, Social media integration, Other)
  • Are there any specific website features or functionalities you would like to have?
  • Are there any features or functionalities you would like to remove from your website because they proved to be irrelevant?

5. Design Preferences

Understanding the respondent's design preferences can help you recommend a website design that aligns with their brand identity and appeals to their target audience.

  • Do you have any specific color preferences for your website?
  • Are there any particular design elements or features from other websites that you find appealing and would like to incorporate into your own site? (Fonts, Visuals, Other)
  • Please provide links to 2-3 websites whose design you like and explain why.

6. Budget and Timeline

These questions will help you understand the respondent's budget and timeline expectations for their website project, which can impact your recommendations and planning.

  • What is your estimated budget for your website project?
  • What is your desired timeline for completing the website?

The question about the specific website features and functionalities is important because it helps you understand the respondent's expectations and enables you to identify any potential challenges or opportunities in meeting those expectations.

Other question ideas

When you are creating your website survey questionnaire form, here are some additional questions you may want to consider. These won't apply in every case, but should give you some ideas as you build out your form.
  • How important is website accessibility to your business? (1-5 scale, with 1 being Not Important and 5 being Very Important)

    • This question can help you understand the respondent's awareness and commitment to website accessibility, which is crucial for reaching a wider audience and meeting legal standards.
  • Do you have any competitors' websites in mind that you would like to outperform? If so, please provide their URLs.

    • This question can help you understand the respondent's competitive landscape and their aspirations, which can help you identify areas of opportunity to differentiate their website.
  • Are there any specific technologies or platforms you prefer for your website? (e.g., WordPress, Shopify, custom-built, etc.)

    • This question can help you understand the respondent's familiarity with and preferences for certain technologies, which can impact your recommendations and the development process.
  • Is search engine optimization (SEO) a priority for your website? (Yes, No)

    • This question can help you gauge the respondent's focus on driving organic traffic to their website, which can influence your recommendations for website structure, content, and features.
  • Would you like to integrate any third-party tools or services into your website? (e.g., CRM, email marketing, analytics, etc.)

    • This question can help you understand the respondent's desire for additional functionalities and integrations, which can impact the complexity and scope of the website project.
  • Are you interested in exploring additional online marketing channels for your business? (Social media advertising, email marketing, content marketing, etc.)

    • This question can help you identify potential cross-selling opportunities and provide more comprehensive digital marketing solutions to the respondent.
  • How do you plan to maintain and update your website after it is launched? (In-house team, hired web developer, content management system, etc.)

    • This question can help you understand the respondent's plans for ongoing website maintenance and support, which can impact your recommendations for website platforms and technologies.

Things to consider

  1. Mobile Responsiveness - Ensure that your form is mobile-responsive, as many users will access and complete the form on their smartphones or tablets. A mobile-friendly form will be easy to use and will help improve the response rate.
  2. Clear Instructions - Provide clear instructions for each question to minimize confusion. This will make it easier for respondents to understand what is being asked and provide accurate answers.
  3. Use of Conditional Logic - Use conditional logic to show or hide questions based on the user's previous answers. This can make the form more user-friendly and reduce the time needed to complete it.
  4. Progress Indicator - Include a progress indicator to show the respondent how far they are in completing the form. This helps with user engagement and can encourage them to continue if they know they are close to finishing.
  5. Save and Resume - Allow users to save their progress and resume later, especially if your form is lengthy. This feature can help improve response rates by allowing users to complete the form at their own pace.
  6. Limit Open-Ended Questions - While open-ended questions can provide valuable insight, too many can make the form overwhelming and time-consuming. Balance open-ended questions with multiple-choice options to make the form easier and quicker to complete.
  7. Privacy and Data Security - Clearly state your privacy policy and data security measures to assure users that their information is being handled responsibly. This can help build trust and encourage users to provide accurate and honest answers.

How to create your website survey questionnaire form

Now that you know what questions you should include, it's time to build your form!

The only problem is that traditional forms tools are inefficient.

People will forget to fill out your form. They'll get stuck halfway and not be able to finish it. Or they'll send you the wrong stuff. You end up wasting hours chasing people down over email. 

That's why you should give Content Snare a try. 

Content Snare is packed with advanced features that will have you hours:

  • Automatic reminders - Remind people to complete their form with fully customizable reminders.
  • Reject incorrect information - If a single question is filled out incorrectly, ask your client to re-do just that one item.
  • Autosaving - No progress gets lost. People can fill out forms in multiple sittings.
  • Comments and questions - If the person filling the form gets stuck, they can ask a question without having to email you.

Give it a go by signing up for your free 14-day trial

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