1000Things’ content collection process was causing them all sorts of stress — until they discovered a better way with Content Snare.
For digital agencies, one of the biggest barriers to nailing client briefs is the content-collection process. To get moving on a project, you first need to gather all the relevant images, files, and information from the client. But this is often easier said than done.
Many agencies struggle to gather the content they need, thanks to a combination of outdated systems and legacy tools. They spend half their time chasing clients for missing files. And with multiple clients to juggle at once, keeping track of what they need and from whom is a constant battle
Thankfully, it doesn't have to be this way. With a dedicated content-gathering tool like Content Snare, collecting the information you need is a breeze.
Read on to learn about the journey that 1000things took before discovering Content Snare — and the difference it has made to their day-to-day work.
Vienna-based marketing agency 1000things delivers creative marketing campaigns across social and digital channels. Despite their growing success, their approach to gathering project-related information was holding them back.
At the start of a project, they relied primarily on email to ask clients for project-related images, files, and other relevant information — a process that account manager Clarissa Seybold described as “crazy.”
Clients would frequently forget to attach pictures, or they would fail to get everything back on time. This caused delays, with the 1000things team having to engage in endless back-and-forth emails to remind clients to send everything they needed to get on with the job. This was incredibly frustrating and tiring for the team.
We had to write many times until we really had all the input we needed, and it was exhausting for all of us.
Around this time, the 1000things account management team realised they needed to change something — and fast. They experimented with using Google Drive as a makeshift client portal, but it wasn’t a long-term solution.
They raised their concerns with their manager, and the search for a dedicated tool to streamline and enhance the content-gathering process commenced. After a brief review of the market and available solutions, they landed on Content Snare, which was an instant hit.
I knew from the very beginning that Content Snare would work out for us because we could make our own requests, and we could actually write in detail what we needed — the number of pictures we needed, the number of links we needed.
The only concern that the team had about adopting Content Snare was how their clients would get on with it. In Austria, digital agencies tend to use briefing sheets to communicate project-related information and requirements. But the 1000things team has received plenty of positive feedback from their clients, who now enjoy simpler processes and a superior client experience.
My favourite part of Content Snare is that it’s really well organised. It’s well-structured, and I like well-structured things. I think it’s also very easy for our clients to go through it.
The 1000things team have been using Content Snare for about a year now. They currently have three account managers, each of whom manages 20-30 clients each. Content Snare is their go-to tool for gathering information and content.
Instead of getting semi-completed requests back, they now receive fully completed requests. Content Snare’s forms take the guesswork out of client submissions, providing detailed information about what the team needs. And if that’s not enough, clients can ask questions directly in the app — without having to get bogged down in yet another email chain.
Content Snare’s automated reminders have also been a game-changer for the team. Instead of wasting countless hours drafting emails and chasing clients for outstanding content, they are freed up to do what they do best — delivering incredible digital campaigns. As a result, Content Snare has made their jobs less stressful and more enjoyable.
The main benefit we get from Content Snare is that we save a lot of time and, above all, nerves. It was really stressing us out before Content Snare, having to write everything by email. Now, it’s like having a new employee who is helping us to ask for the data we need. It’s a huge relief.
Is your digital agency still relying on email to gather project-related content? Do you spend half your time chasing clients, or trying to figure out what you’ve got and what you need? If the answer is yes, Content Snare can help.
With our custom web forms, automated reminders, and a host of other time-saving features, it’s never been easier to gather the content you need.
Ready to start saving time and turn content collection chaos into organized bliss?
Give Content Snare a try today with your free trial.
