James’ career highlight is launching Content Snare in 2017 and continuously building on a tight-knit team of amazing people he works with every day.
In 2010, James joined forces with his business partner Mark and co-founded a software and web development agency as their first business venture. After successfully catering to clients for six years, James felt the call of his past life as an automation engineer. Driven by his passion for the art and science of automation, James and Mark decided to take the leap and launched Content Snare as we know it today.
James obtained both his Bachelor of Engineering in Infomechatronics and Masters of Engineering Management from QUT.
When he’s not being an automation geek, James is off flying FPV drones, snowboarding, electric skateboarding, and attempting to try every craft beer under the sun.