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Growth & Marketing

Fuel your business growth with data-driven marketing insights and best practices.

Mortgage broker marketing: 9 ideas to grow your business

- by Drazen Vujovic

Clever mortgage broker marketing can help you seal more deals and earn higher commissions. In this post, we’ll show some of the best tactics in this field.

How to be a successful real estate agent (5 strategies)

- by Sylva Sivz

How can you be successful as a real estate agent? Read this post to discover what constitutes success in real estate and learn 5 strategies for crushing the game.

5 law firm marketing ideas to refresh your marketing strategy

- by 5 law firm marketing ideas to refresh your marketing strategy

Does your law firm’s marketing strategy feel like it needs some love? Here are 5 law firm marketing ideas and tactics you can explore to refresh your marketing efforts.

How to get real estate clients: 9 tips to seal more deals (with examples)

- by Drazen Vujovic

Do you feel like you’re not getting enough clients? Here are some of the best lead generation ideas that will help you close more real estate deals.

Email history in a nutshell

January 12, 2024

- by Drazen Vujovic

Interested in the origin of electronic mail? This blog post will guide you through more than 50 years of email history.

25 email facts worth knowing

December 28, 2023

- by Drazen Vujovic

Many people find email to be somewhat annoying, but we actually think it’s cool. Check out these email facts to learn why.

Asking for referrals: A cost-effective way to getting more clients

December 5, 2022

- by Kathryn Yanchycki

Referrals are an effective way to attract new business. Learn about ways to ask for and get referrals, tips for successful opportunities + referral templates for email.

What is Marketing Collateral and how can it Help your Business?

- by Sara Bussandri

Get a better understanding of what marketing collateral is and learn which type is best suited for your marketing needs.

Everything you need to know about writing effective headlines and subheadlines

November 23, 2021

- by James Rose

When people visit your site pages, you have a mere 8 seconds or less to make an impression before they navigate away. That’s why headlines and subheadlines are by far the most important elements of a landing page. These are the two things visitors see first, and will largely determine if they stay on the […]

7 Tips for writing an effective services/products Page

November 23, 2021

- by James Rose

Your services/product page is your biggest opportunity to wow your site visitors with what you have to offer. Create a bland, unimpressive page and you’ll find it difficult to get new customers online. Luckily, marketers have been creating and testing landing pages for years now, and have identified a few key elements that matter no […]

7 Tips for writing an impactful about page

November 23, 2021

- by James Rose

Of all the pages on a site, the About Page is often invested in the least. For many it’s an afterthought, just one of those mandatory things. However, for many websites, it is actually the second most visited page, behind the homepage. It is where people go to understand who they are working with before […]

7 Tips for writing an impactful home page

November 23, 2021

- by James Rose

The home page is probably the most important page on your site. It’s a high-traffic platform that serves as the jumping point for users to explore everything else. Effective web design is only the first step to creating a great home page. It’s the content you put on it that really makes or breaks it. […]

How to write effective copy for your website

November 23, 2021

- by James Rose

A stellar design isn’t the only thing your website needs to stand out and engage your audience. It really all boils down to what you put on it. Writing web copy can be a challenge because it’s completely different from any other writing style. But if you follow a few simple rules, you’ll be well […]

How to create a content style guide

A content style guide helps your team create consistent, on-brand content. Here's how you can create one.

Build a copy process that can't fail

August 28, 2020

- by Say Gabriel

Without a good copywriting process, developing copy for your projects can be incredibly stressful. Here's how to create a great copywriting process for your business.

How to generate more engagement from social media

August 12, 2020

- by Zach Watson

Video is the secret to generating more engagement on social media. Check out why video works and which types of content get the most engagement.

Types of websites: 12 popular types of websites you can create

- by James Rose

Looking to create a website but feel overwhelmed by the possibilities? The internet is bigger than you can imagine and contains an endless number of websites, all competing for attention. When it comes to planning your own website, it’s important to carefully map out what you’re using it for –What is its purpose? What are you hoping to achieve? – and select the type of website that suits you best. If you’re wondering what we mean by “type of website”, you might be surprised to know that there are a lot of options to choose from. Let’s look at the 12 popular types of websites so you can make an informed decision about what works best for you.

How to host a profitable virtual summit

- by Krista Rae

You’ve made it to a place in your business where you feel pretty successful. You’ve got the sales you need coming in, your email list grows slowly (but it does the job), and you have a couple of strong connections in your industry. All the initial goals you set when you started your business? Check! […]

How to make a website outline the right way - website plan in 4 easy steps

- by James Rose

Looking to create a website for your business or personal use? Excellent idea! In this day in age, every business needs a website. Without one, you’re going to miss out on valuable new clients and sales. We live in the age of technology - if you can’t find what you’re looking for quickly and easily, you move onto something else. So, now that we know owning a website is more important than ever, how do we go about designing it the right way? That’s where a website plan comes in. Before you start creating content, take the time to make sure you outline and plan carefully. To come up with your own website plan, there are four easy steps to follow. Let’s take a look.

How to create a website structure that will enhance SEO

- by James Rose

Search engine optimization (SEO) is an important and integral part of a website’s marketing strategy. You can put hundreds of dollars and hours of work into the creation of a perfect website but without SEO, the odds that your prospective customers find you are slim to none. We know that keyword research and kick-ass content helps in getting your website recognized by search engines but site structure can further enhance SEO, benefitting your brand and your sales. We’re going to take a look at how to create a website structure to enhance on-page SEO and what changes you should make today.

Content Marketing Services to Increase Traffic - Where to Focus Your Efforts

- by James Rose

Have you considered hiring a content marketing agency to increase organic traffic to your website? We don’t blame you – content marketing services provide expertise on how to increase quality website traffic and encourage conversions that you simply wouldn’t know how to do on your own. Did you know that there are different kinds of content marketers available? How do you know which are best for your business goals, and more importantly, what are the different kinds? We’re going to take a look at different content marketing services out there to help you increase web traffic so you know where to best focus your efforts

7 clever content marketing examples with amazing results

- by James Rose

Are you lacking inspiration when it comes to creating new content for your website? Do you feel like you’re just creating the same content over and over? You’re not alone. Zazzle Media has reported that 60% of companies struggle to produce consistent content. Coming up with new and original content regularly can be tough – after all, how many new angles of the same article can you come up with? Well, we’re here to tell you that there is an abundance of ways to create clever marketing content that doesn’t have to feel stale or dull. Creating content isn’t just about writing killer blog posts – it’s also about creating everything from infographics to social media posts to videos and more. Here are seven clever content marketing examples with amazing results that help you come up with some new ideas and get your creative marketing juices flowing.

Top 10 high performing types of content marketing

- by James Rose

When it comes to getting your website discovered by search engines and being appealing to your audience, there’s no better way to go about it than content marketing. Even the most recognized brands in the world spend more money on content marketing efforts than television commercials. The internet is quickly beating out traditional forms of marketing with well-known and established companies changing to keep up with the times. Creating a content marketing strategy is the way to go but what’s the best way to go about it? Here are the top 10 high-performing types of content marketing for your business.

What is a content creator or influencer, and why do brands search for them?

February 27, 2020

- by James Rose

Social media content creators or influencers have become quite a phenomenon in recent years. You cannot browse social media without being bombarded by influencers, many of their posts boasting that “ad” hashtag on Instagram or announcing their sponsorship with a particular brand in a YouTube video. So, why are your favorite companies spending tens of thousands of dollars a year asking social media influencers or content creators to advertise their brand? There’s one simple answer to that: because it works. Let’s look at why brands search for content creators and why it could mean a big profit for them in return.

6 content planning tools to streamline your marketing

February 24, 2020

- by James Rose

When it comes down to it, good content ideas are really all you have when creating a website. Content is the heart and soul of any website so you want to make sure that what you’re putting out there for you audience is top-notch. That said, a good amount of research goes into producing quality content so you have to stay organized. If you know the steps that go into planning content, it can seem overwhelming. That’s why there are content marketing tools out there to help organize and streamline your digital marketing. We’re going to take you through six of the best content planning tools available online so you can make your content creation process a little easier and a lot more organized.

20 web content writing tips for beginners and pros

February 20, 2020

- by James Rose

Are you a beginner looking for tips creating website content? Or are you a pro hoping to optimize your search engine optimization writing skills? We’re here with some useful web content writing tips to remember when you’re trying to create engaging content, whether you’re a beginner or a pro. After all, if you’re writing content for a website, you want it to have as much of an impact as possible, leaving few corrections for those who have to go in and edit. There is certainly a learning curve to being a content writer, so don’t panic too much – we’re here to give you 20 valuable do's and don’ts for producing quality content.

7-step content development process: step-by-step guide

February 13, 2020

- by James Rose

Creating powerful content for a website is all about providing quality information so viewers can make an informed decision and decide for themselves if they want to continue looking at the company’s webpage or if they’re interested in handing over some of their hard-earned money. So, how does one get to this point? How does the company decide which content is created and how the viewer even finds it in the first place? We’re going to take you through the seven-step content development process in a simple guide because, unfortunately, it’s not as simple as pulling an idea out of the air, creating content, and then hoping the right person stumbles across it.

What is a content strategist? The Ultimate Guide

February 10, 2020

- by James Rose

Did you know that the demand for content strategists is at an all-time high? We live in an age where the creation of online content is one of the top marketing platforms that a company can invest in which clearly drives the need for a position such as a content strategist. Let’s dive into what this position actually is, what a content strategist can do for you, and how you can become one yourself.

How to create a content workflow for your business

November 29, 2019

- by Sara Bussandri

A content workflow document makes managing your content process more efficient and productive. Here's how and why you would create one

Seven areas where your business site might be lacking

October 1, 2019

Your business's website has a very limited amount of time to make a great first impression to your target audience. Here are some areas your site could be lacking and find out how to boost your engagement.