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6 great content planning tools to organize and streamline your marketing

content planning tools
By James Rose. Last Updated September 18, 2023
Content Planning Tools

When it comes down to it, good content ideas are really all you have when creating a website. Content is the heart and soul of any website so you want to make sure that what you’re putting out there for you audience is top-notch. That said, a good amount of research goes into producing quality content so you have to stay organized. If you know the steps that go into planning content, it can seem overwhelming. That’s why there are content marketing tools out there to help organize and streamline your digital marketing. We’re going to take you through six of the best content planning tools available online so you can make your content creation process a little easier and a lot more organized.

1. Airtable


Airtable is both a spreadsheet and a database that allows you to virtually organize anything. It’s great for multiple content marketers or collaborators as everyone has access to the same view of the same database while trading ideas and commenting through Airtable. Changes are automatically synced to everyone’s devices so it never requires refreshing. This includes adding photos, links, long or short notes, or any other file type you need to share with your colleagues or keep organized for yourself. Airtable also has a content calendar and scheduling tools that allow you to keep track of meetings and keep up with deadlines.

2. DYNO Mapper

DYNO Mapper

While Airtable can technically be used to plan and keep anything organized, DYNO Mapper was specifically created to help keep website content organized. It takes you through the whole process, helping you with content curation and checking for mistakes in your website’s structure. It even integrates Google Analytics and tracks keywords that are integral in deciding which topics you should create content around. So, not only does DYNO Mapper work as a great project management tool but it also heavily integrates search engine optimization (SEO) into the process. Do you really need anything else in a content management tool? We think not.

3. Content Snare

Of course, we had to mention ourselves, because let’s face it – Content Snare is incredibly helpful when it comes to staying organizing campaigns and keeping all of your content in one place. But, on top of all of that, it has the bonus of making sure you’re not chasing your clients, colleagues, or content creators for what you’re trying to create. Content Snare keeps your content and files all in one place by having your clients upload their files directly. Not only that, it's also a collaboration tool that lets you set due dates and reminders so you don’t have to hound anyone to submit their content in on time. With its automated client reminders, you can spend more of your time focusing on your part of the project rather than worrying about other’s due dates.

4. TextOptimizer

While TextOptimizer is not an organization tool per se, it’s certainly a game-changer when it comes to streamlining your digital marketing. This program helps you come up with the topics and keywords to create content around. Enter your query into TextOptimizer and receive a list of keywords and phrases that are optimally recognized by Google. You should use this tool not only to come up with the best keywords to base your content’s titles around but also as a way of finding the best hashtags to use on social media platforms. We could write a whole other article on why using various social media hashtags is important so you’re not going to want to miss out on this tool.

5. ContentCal


ContentCal is truly a jack of all trades when it comes to content marketing. Not only can you plan and organize your content but you can also do so much more – create drafts, preview blog posts, integrate your favorite tools such as Grammarly and Pinterest, tag your themes and categories, and collaborate with your team right on the software. You can also set up posts for ContentCal to publish on your behalf across all social media platforms. This is huge as it is essentially like having your own social media manager. Plus, you can keep track of analytics, such as follower growth, audience engagement, and the best times to post. Truly a game-changer when it comes to a one-stop content planning.

6. Monday


While maybe not the most appealing name - who wants to be reminded of Mondays? -  Monday is another great content planning tool. Monday helps you to virtually get everything done when it comes to content planning. It helps you organize your content in different ways, even providing charts that show who’s working on what and how much there is left to do. This easily helps you collaborate with your colleagues and calls out the ones who don’t have their share of the work done. Colleagues can even select “stuck” if something isn’t going too well or “working on it” if things are nearly there. There are multiple different progress views, including calendars, charts, files, and timelines. Monday is definitely worth checking into if you are creating files that heavily revolve around working as a team.

If you’re serious about planning and producing content, you need to be using content planning tools. They can help bring aspects of your content creation to light that you never even thought of and streamline your marketing for optimal success. Keeping organized is a hugely important factor when it comes to content creation so we highly recommend looking into one or more of these fantastic programs.


James Rose

James is the co-founder of Content Snare - a software platform that helps professionals collect content & files from clients.

Once an automation engineer, his new priority is to help business owners regain their lives, be more productive and get more done in less time.