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25 email facts worth knowing

December 28, 2023

- by Drazen Vujovic

Many people find email to be somewhat annoying, but we actually think it’s cool. Check out these email facts to learn why.

Top 10 accounting niches for your practice

October 24, 2023

- by Drazen Vujovic

Struggling to find the right accounting niche? In this post, we’ll show you 10 niches that show great potential for accounting professionals.

Best bookkeeping niches to monetize your skills

October 12, 2023

- by Drazen Vujovic

Struggling to find the right bookkeeping niche? In this post, we’ll show you 10 niches that show great potential for bookkeeping professionals.

Marketing for bookkeepers: 9 ways to get more clients

September 19, 2023

- by Drazen Vujovic

Looking to boost your bookkeeping business? Read this post to learn 9 marketing tactics that will help you get more clients.

Social media marketing for accountants: The ultimate guide

- by Drazen Vujovic

Hoping to get more clients through social networks? Read on to learn the fundamentals of social media marketing for accountants.

SEO for accounting firms

- by Drazen Vujovic

Search engine optimization is critical to the success of any modern business. In this post, we’ll show you a complete guide on SEO for accounting firms.

The best accounting forums and communities

- by Drazen Vujovic

This post will help you discover the best accountant forums and communities in Australia, the UK and the USA. You’ll also learn how you can benefit from joining them.

Accounting awards that can help boost your profile

February 9, 2023

- by Steffanie Tan

In this guide, you’ll find a number of accounting awards from around the world that can help take your career to the next level.

Top accounting conferences for 2023 — where to go and what to expect

February 2, 2023

- by Nicholas Edwards

Interested in attending an accounting conference in 2023? Here’s a list of the best ones.

Asking for referrals: A cost-effective way to getting more clients

December 5, 2022

- by Kathryn Yanchycki

Referrals are an effective way to attract new business. Learn about ways to ask for and get referrals, tips for successful opportunities + referral templates for email.

8 amazing websites for accountants

August 18, 2022

- by Marina Lovejoy-Black

Looking to enhance your knowledge and stay up-to-date on all things accounting? Look no further - here’s a list of 8 amazing websites for accountants.

Online marketing ideas for accountants

August 15, 2022

- by Kathryn Yanchycki

If you are still using solely traditional marketing strategies, it’s time to market your accounting firm online. Here are some online marketing ideas to get you started.

20 ways to get more accounting clients

August 11, 2022

- by Kathryn Yanchycki

How to find more of your ideal accounting clients by looking in the right places and mixing new marketing strategies with old ones.

What is Marketing Collateral and how can it Help your Business?

- by Sara Bussandri

Get a better understanding of what marketing collateral is and learn which type is best suited for your marketing needs.

How to write an accounting engagement letter (template included)

February 4, 2022

- by Kathryn Yanchycki

An engagement letter is a formal agreement between you and your clients. Find out what you should include in yours to prevent a headache in the future.

Everything you need to know about writing effective headlines and subheadlines

November 23, 2021

- by James Rose

When people visit your site pages, you have a mere 8 seconds or less to make an impression before they navigate away. That’s why headlines and subheadlines are by far the most important elements of a landing page. These are the two things visitors see first, and will largely determine if they stay on the […]

7 Tips for writing an effective services/products Page

November 23, 2021

- by James Rose

Your services/product page is your biggest opportunity to wow your site visitors with what you have to offer. Create a bland, unimpressive page and you’ll find it difficult to get new customers online. Luckily, marketers have been creating and testing landing pages for years now, and have identified a few key elements that matter no […]

7 Tips for writing an impactful about page

November 23, 2021

- by James Rose

Of all the pages on a site, the About Page is often invested in the least. For many it’s an afterthought, just one of those mandatory things. However, for many websites, it is actually the second most visited page, behind the homepage. It is where people go to understand who they are working with before […]

7 Tips for writing an impactful home page

November 23, 2021

- by James Rose

The home page is probably the most important page on your site. It’s a high-traffic platform that serves as the jumping point for users to explore everything else. Effective web design is only the first step to creating a great home page. It’s the content you put on it that really makes or breaks it. […]

How to write effective copy for your website

November 23, 2021

- by James Rose

A stellar design isn’t the only thing your website needs to stand out and engage your audience. It really all boils down to what you put on it. Writing web copy can be a challenge because it’s completely different from any other writing style. But if you follow a few simple rules, you’ll be well […]

How to create a content style guide

A content style guide helps your team create consistent, on-brand content. Here's how you can create one.

Build a copy process that can't fail

August 28, 2020

- by Say Gabriel

Without a good copywriting process, developing copy for your projects can be incredibly stressful. Here's how to create a great copywriting process for your business.

How to generate more engagement from social media

August 12, 2020

- by Zach Watson

Video is the secret to generating more engagement on social media. Check out why video works and which types of content get the most engagement.

Types of websites: 12 popular types of websites you can create

- by James Rose

Looking to create a website but feel overwhelmed by the possibilities? The internet is bigger than you can imagine and contains an endless number of websites, all competing for attention. When it comes to planning your own website, it’s important to carefully map out what you’re using it for –What is its purpose? What are you hoping to achieve? – and select the type of website that suits you best. If you’re wondering what we mean by “type of website”, you might be surprised to know that there are a lot of options to choose from. Let’s look at the 12 popular types of websites so you can make an informed decision about what works best for you.

How to host a profitable virtual summit

- by Krista Rae

You’ve made it to a place in your business where you feel pretty successful. You’ve got the sales you need coming in, your email list grows slowly (but it does the job), and you have a couple of strong connections in your industry. All the initial goals you set when you started your business? Check! […]

How to make a website outline the right way - website plan in 4 easy steps

- by James Rose

Looking to create a website for your business or personal use? Excellent idea! In this day in age, every business needs a website. Without one, you’re going to miss out on valuable new clients and sales. We live in the age of technology - if you can’t find what you’re looking for quickly and easily, you move onto something else. So, now that we know owning a website is more important than ever, how do we go about designing it the right way? That’s where a website plan comes in. Before you start creating content, take the time to make sure you outline and plan carefully. To come up with your own website plan, there are four easy steps to follow. Let’s take a look.

How to create a website structure that will enhance SEO

- by James Rose

Search engine optimization (SEO) is an important and integral part of a website’s marketing strategy. You can put hundreds of dollars and hours of work into the creation of a perfect website but without SEO, the odds that your prospective customers find you are slim to none. We know that keyword research and kick-ass content helps in getting your website recognized by search engines but site structure can further enhance SEO, benefitting your brand and your sales. We’re going to take a look at how to create a website structure to enhance on-page SEO and what changes you should make today.

Content Marketing Services to Increase Traffic - Where to Focus Your Efforts

- by James Rose

Have you considered hiring a content marketing agency to increase organic traffic to your website? We don’t blame you – content marketing services provide expertise on how to increase quality website traffic and encourage conversions that you simply wouldn’t know how to do on your own. Did you know that there are different kinds of content marketers available? How do you know which are best for your business goals, and more importantly, what are the different kinds? We’re going to take a look at different content marketing services out there to help you increase web traffic so you know where to best focus your efforts

7 clever content marketing examples with amazing results

- by James Rose

Are you lacking inspiration when it comes to creating new content for your website? Do you feel like you’re just creating the same content over and over? You’re not alone. Zazzle Media has reported that 60% of companies struggle to produce consistent content. Coming up with new and original content regularly can be tough – after all, how many new angles of the same article can you come up with? Well, we’re here to tell you that there is an abundance of ways to create clever marketing content that doesn’t have to feel stale or dull. Creating content isn’t just about writing killer blog posts – it’s also about creating everything from infographics to social media posts to videos and more. Here are seven clever content marketing examples with amazing results that help you come up with some new ideas and get your creative marketing juices flowing.

Top 10 high performing types of content marketing

- by James Rose

When it comes to getting your website discovered by search engines and being appealing to your audience, there’s no better way to go about it than content marketing. Even the most recognized brands in the world spend more money on content marketing efforts than television commercials. The internet is quickly beating out traditional forms of marketing with well-known and established companies changing to keep up with the times. Creating a content marketing strategy is the way to go but what’s the best way to go about it? Here are the top 10 high-performing types of content marketing for your business.