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Find and fix website issues in minutes: Our top website audit tool picks

website audit tool
By Drazen Vujovic. Last Updated September 18, 2023

No matter how hard you try, it’s impossible to make and keep a website perfect. After all, content gets outdated, links get broken, and Google often releases new algorithm updates. The only way to deal with this is to regularly conduct a site audit.

And that’s where a website audit tool comes in handy. 

Instead of conducting slow and inaccurate manual audits, you can use professional software to speed up the process. In this post, we’ll show you the best SEO audit tools you should try in 2023.

Let’s dive in!

Top 9 SEO audit tools

There are many tools that can help you conduct quality site testing, but some of them stand out due to their number of features, user-friendliness, or price. We selected nine such platforms.

1. Ahrefs Site Audit

Ahrefs Site Audit is a renowned platform that provides a comprehensive analysis of technical health, SEO performance, and content quality. It crawls a website and identifies technical issues that may impact search engine visibility and user experience. The tool detects and analyzes:

  • Broken links
  • Slow pages
  • Duplicate content
  • Missing meta descriptions and title tags
  • Social tags

But that’s just the tip of the iceberg because Ahrefs Site Audit checks websites for well over 100 issues. By the end of the inspection, Ahrefs shows you the total number of SEO audit issues and the overall health score of your website. 

Free trial: Yes

Pros: It’s an all-encompassing SEO audit tool

Cons: The price is on the higher end

2. Google Search Console

Google Search Console is a free SEO audit tool, and it’s essential for any website owner or marketer. The platform gives you insights into how Google crawls and indexes your website. It shows you data related to:

  • Indexing status
  • Search queries
  • Crawl errors
  • Other technical issues 

The good thing about Google Search Console is that you’ll get a full backlink profile. You’ll also see a ranking overview for all keywords on your website. In addition, Google Search Console automatically sends you email alerts upon detecting a new issue on your website. 

Free trial: It’s free 

Pros: One of the most comprehensive free SEO tools

Cons: It focuses on the basics of search engine optimization

3. SE Ranking

SE Ranking is a prominent name among SEO audit tools because it conducts simple yet efficient website inspections. You can see all of the most important SEO metrics on a simple dashboard. This makes it easy to interpret results. The tool focuses on:

  • Keyword optimization
  • Web page indexing
  • Image analysis
  • Technical errors

SE Ranking is well known for customization. It allows you to set your own definition of an SEO error. This helps advanced users who know which errors are relevant or not. Besides that, it automatically compares your historical website audits to help you understand the website’s long-term progress. 

  • Free trial: Yes
  • Pros: It gives you a detailed guide on how to fix SEO errors
  • Cons: Although great, it’s not as comprehensive as its pricey competitors

4. My Web Audit

My Web Audit is one of the lesser-known platforms on our list, but it impresses us with its versatility. The starter plan alone gives you a full website audit along with HTML reports and landing page audits. But it gets better with the other two plans (Pro and Agency), which also offer the following features:

  • ROI and on-page SEO audit
  • Page speed insights
  • Competitive analysis audit
  • WP technical audit

Another benefit of My Web Audit is that it focuses on all aspects of your website, including legal, performance, security, and user experience. After an SEO audit, you’ll see a list of top priorities that you should do to improve your website. 

  • Free trial: Yes
  • Pros: Comprehensive yet eye-pleasing reports
  • Cons: Some tools analyze more features than My Web Audit

5. OnCrawl

OnCrawl is one of the best technical SEO platforms. It gives users a comprehensive analysis of a website’s structure, content, and technical issues. As an AI-based platform, OnCrawl stands out among other SEO audit tools as it offers deeper insights into:

  • The internal linking profile
  • HTML status and quality
  • Content duplicates or near-duplicates
  • Hundreds of other ranking factors

One of the unique features of OnCrawl is its focus on data visualization. The tool’s reports include interactive graphs and charts, making it easy for users to quickly identify trends and areas for improvement. The tool also offers customizable reports.

  • Free trial: You can schedule a demo
  • Pros: In-depth insights
  • Cons: Not beginner-friendly

6. Semrush

Semrush is probably the best option for enterprise-level clients. The platform provides detailed reports, covering everything from on-page optimization and content quality to backlink analysis. 

Users can generate reports for individual pages, subdomains, or entire domains, allowing them to get a comprehensive overview of their website's SEO performance. With Semrush, you can also concentrate on individual areas:

  • Core web vitals
  • Site performance
  • Internal linking
  • Markup and crawlability 

Customization is another useful aspect of Semrush—you can tailor reports based on specific goals or objectives. Despite the hefty price tag, Semrush is an irreplaceable tool for advanced users who demand all-encompassing website audit reports.  

  • Free trial: Yes
  • Pros: Quality and quantity all in one tool
  • Cons: It’s too expensive for some individuals and small businesses

7. GTMetrix

GTMetrix is not a typical website crawler, but it is a reliable testing platform that guarantees in-depth performance insights. You can use it to gain information about the size, speed and complexity of website pages, including the number of requests made and the amount of data downloaded. 

In addition, GTMetrix enables:

  • Both global and local monitoring
  • Mobile device testing
  • Weekly on-demand tests
  • White-label PDF reports

One of the key features of GTMetrix is its ability to analyze website loading speed. It provides a detailed breakdown of the page load time and highlights specific elements that are causing slow loading times. That way, you can optimize the website and improve its overall performance.

  • Free trial: Yes
  • Pros: It’s user-centric and reveals critical user experience parameters
  • Cons: Limited features 

8. SEO Site Checkup

SEO Site Checkup is another analysis and monitoring system that deserves your attention. We like how it breaks down optimization in plain language, making it suitable even for users who are not familiar with SEO best practices. Besides that, you can count on:

  • Actionable tutorials on how to fix issues
  • Daily SEO score monitoring
  • Keyword position tracking
  • Site uptime monitoring

SEO Site Checkup also lets you analyze up to five competitors, so you can improve your own website and optimization practices. Whenever your SEO score changes, the platform will automatically notify you. 

  • Free trial: Yes
  • Pros: Automated tracking of SEO score changes
  • Cons: No real-time reporting, and it could add extra features

9. SpyFu

SpyFu is an all-round digital marketing platform with excellent auditing functions. They don’t come in the form of a single tool, but you’ll see lots of useful insights and tips on how to improve your search engine results.

For example, SpyFu analyzes keywords to give you relevant suggestions and point out phrases that you should remove from your web pages. It also conducts detailed competitor analysis. By entering a competitor’s website, you can access valuable insights into their SEO strategy:

  • Understand their keyword selection 
  • See the backlinks they have
  • Analyze the content they publish 

All this will help you build a better SEO strategy in the long run. However, our favorite SpyFu feature is its ability to test your site against Google updates. That way, you can avoid mistakes which could affect your rankings and keep up with the latest SEO trends. 

  • Free trial: You can schedule a demo
  • Pros: It keeps an eye on Google updates
  • Cons: Not a dedicated SEO audit tool

Integrating Content Snare with website audit tools

Digital agencies working with multiple clients can quickly get lost in the whirlpool of stats, reports, and requests. Before you start conducting an SEO audit, you should clearly define what your clients need and set tangible objectives to streamline your work. 

And that’s exactly why you need Content Snare.

Our platform enables easy collection of data, information and files without the back and forth. Gather all the information you need in order to run a website audit on your client’s website (and their competitors websites) with ease. There’s no need for annoying email threads when you can create customized content request forms. No matter what kind of information you need from clients, Content Snare will help you get it. 

Improve client requests and client relationships with Content Snare

Gather all the information you need to start work. Content Snare doesn’t only simplify a website or content audit — it also streamlines client onboarding, content collection, and much more.

Start your free trial

Improve your website with an audit tool

Website audit tools have become an essential part of the digital agency’s toolkit. The right SEO audit tool will assist you in giving clients a more in-depth understanding of website performance, so you can take steps to improve their online presence.

We showed you some of our favorite site audit platforms that help website owners achieve better search engine results. By analyzing their key features, pros, cons, and prices, you can determine which one best suits your needs


Drazen Vujovic

Dražen Vujović is a journalist and content writer. More importantly, he is a father of two and a long-distance runner.